Build Trust Through Advertising
Build Trust Through Advertising by Alyice Edrich
How many times have you forked over xx dollars just to watch that money
go down the drain? Have you ever wondered what went wrong or what you
could have done differently? I know I have.
Advertising is truly a game of hit and miss. Its a numbers game. The
more someone sees your company, your product, or your name advertised,
the more someone hears it being talked about by columnists, reviewers,
or a trusted friend, or reads about it on forums and blogs, the more
trustworthy it becomes. And without trust, there simply is no way you or
your business can win!
So how do you and I build that trust? Thats what Ive been pondering the
last few weeks and I have to say the only way to build trust is to
create trust. And to create trust, you must:
Be patient. Trust doesnt happen over night. Most people dont willingly
give trust away, you have to earn it.
Pay for regular ad spots. Dont pay for a one shot deal, but pay for 6
months of advertising in the same publication. Give the publications
readers a chance to familiarize themselves with your company and your
products or services.
Send samples of your product to people who can and will tell others
about your product.
Ask for testimonies from past clients and/or customers. Use those
testimonies in all your marketing and advertising materials. And if a
testimony is vague, ask for specifics. (Think of those infomercials. You
dont just hear that a product works, the guest tells you how it worked
or why it worked.)
Send press releases on a weekly basis. Its not enough to send a yearly
press release. There are simply too many companies competing for the
same free publicity. If your current press release doesn’t draw enough
attention, perhaps the 2nd or 10th or 50th press release will.
As you begin planning the next stage of your marketing plan, I encourage
you to think about ways you can build trust. Then take the necessary
steps to turn that trust into profitable sales.
About the Author
Alyice Edrich is the award winning editor of The Dabbling M. Stop by for
your chance to win free videos and books (http://thedabblingmum.com) or
to download three free e-books (http://thedabblingmumpress.com).
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