How To Use Advertising
How To Use Advertising by Alyice Edrich
How important is advertising? It can make or break your business. People
need to know you exist, what you have to offer, and how they can get
what you have.
No business can succeed without proper ad placement. Advertising is very
important to the success of any business venture. If you don't have the
money to advertise in a national publication, advertise locally. If you
can't afford to advertise locally, think outside the box. How can you
advertise your business inexpensively, yet still show yourself as a
"professional"?
A one-time placement in your local newspaper, on television, on the
radio, or in a national publication will be a total waste of your time,
money, and effort. Consumers need to see your product a minimum of 7 to
10 times before they will even consider ordering your product or
service. Your best bet would be to purchase a business-size card ad,
with two or three colors, a graphic, and a bit of information about your
product or service. Advertise in the same publication for six months. If
after three months the advertisement doesn't trigger any new sales or
clients, change the ad, but keep it in the same publication.
Last year, we had a new coffee shop open up in town. Though many coffee
shops have come and gone, this one picked up gusto and earned enough
revenue to open a second shop in the next town. How did the owners
prevail? They knew how to advertise their business. They placed the same
advertisement in the same spot, in the same paper, every weekwithout
fail. And they learned to use their public relations skills to gain free
radio time as well as television time.
When sitting down to develop your advertisement, keep these things in
mind: What advertisements do you read over and over again, even though
you pretty much know what the ad is going to say? What is it about that
ad that continues to capture your attention? Which advertisements do you
automatically gravitate to when reading the paper? What is it about
those ads that draw your attention to them? What do you want your
advertisement to do for your? Promote your business? Offer a sale?
Inform the public? What is your product or service's biggest seller?
Should that be mentioned in your advertisement? Don't crowd your
advertisement with tons of colors, words, or pictures. Less is truly
more. Place a "call to action" in your advertisement...call this
number, visit our store, sign up for ____, or visit our website to
download free ____. Finally, remember that you can't always rely on the
results of others as to a "good place" to advertise your business. If
your business isn't geared towards the readers of a certain publication,
your results will not come close to that of the person who recommended
that publication in the first place
About the Author
Alyice Edrich is the award winning editor of The Dabbling M. Stop by for
your chance to win free videos and books (http://thedabblingmum.com) or
to download three free e-books (http://thedabblingmumpress.com).
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